Dynamically Different, Simply Superior.

"JJ" Klein, Chairman & CEO

JJ Klein has devoted his entire career to developing more valid and reliable information through syndicated and custom longitudinal research programs for Fortune 500 companies. This extensive knowledge base enabled him to create and develop ABX, which now offers the most accurate normative database for advertising effectiveness measurement in marketplace.

JJ brings more than 35 years of marketing, research, consulting and technology experience in designing and developing methodologies and programs for long-term growth. He has exceptional strength in domestic and international new business development, strategic planning and identifying and tracking consumer, retail and industry trends.

Leadership in Top Global Research Firms

Early in his career, JJ joined Simmons Market Research Bureau as a Project Director. Over time, he rose to Associate Executive Vice President. Among his accomplishments, JJ created the first on-line interactive data analysis and delivery system for agencies, media, institutions, client and service companies.  

JJ and Bill Simmons then founded a new venture ...Three Sigma Research Center. It was here that JJ, Chief Operating Officer, created the first major syndicated rating system for Newspapers in the U.S., which later became the Scarborough Report. Three Sigma Research was eventually sold back to Simmons; Simmons sold it to Scarborough; and then Scarborough was acquired by Nielsen.

Following the sale of Three Sigma, JJ joined Audits & Surveys Worldwide as a principal leading the sales tracking and market share audits for a broad range of retail and service establishments both domestically and internationally. Following the acquisition of Audits & Surveys by GfK, JJ joined Roper Starch as Executive Director, reporting directly to the Chairman.

Creation and Development of Ocucom™ and ABX™

In 2004, all of JJ’s experience came together as he tackled new solutions for market research in the Internet age. He and four partners founded Ocucom™ and invented a research-proven, respondent-oriented Ocular™ approach to internet sampling and multi-modal interviewing methodology. For the first time, respondents could answer text-based questions within a visual communication world where the computer screen was the interviewer/communicator. Inventions continued such as Ocucom’s PreCast™, the first long-form video viewing solution in the industry.

Also during this time, JJ’s early leadership in internet research methodology caught the eye of top tier global research competitors. He ended up designing methodologies for their online survey capabilities.

Then, in early 2012, ABX™ was formed as an outgrowth of Ocucom. JJ had conceived the idea for ABX some 15 years ago, but had to wait for internet maturation and online panel/sampling companies to evolve. ABX partners quietly focused on building an infrastructure and three-to-four-year normative database before opening to the market in 2016.  The new company offered the first high-quality Ocular research system for all ads in all media types with detailed, never-before analytics, results in 24-to-48 hours on dashboard, and significantly lower costs. At ABX, as at Ocucom, inventions continue such as the recent development of the first-ever Gender Equality Index™.

A Career Devoted to Validity and Reliability in Market Research

JJ’s background brings together an extremely unique blend of extensive experience in designing and developing global and regional longitudinal research programs. His accomplishments include the design and initiation of programs and methods that produce more valid and reliable information. They also include contributions to the market research profession through association membership, speaking, writing and presenting.

Like Nielsen for TV, Arbitron for Radio and MRI for Magazine, JJ’s original design for the newspaper program continues as the Scarborough Report ratings standard for Newspaper.  Today, JJ leads ABX as a syndicated and custom research service for ad effectiveness and gender equality, which are quickly becoming the standards of their own.

Jeff Schamel, Director of Operations

Mr. Schamel has over 14 years of market research experience across a wide variety of areas in the industry, including project management, client service, operations, production and sales. He is currently responsible for directing Operations at Ocucom.

Before joining the Senior Management team at Ocucom, Mr. Schamel was an Account Manager at Ipsos, working with Procter & Gamble and other client assignments. Prior to working at Ipsos, Mr. Schamel was a Senior Project Manager for Opinion One, where he was responsible for guiding the company’s online, mall and other initiatives for 8 years.

Mr. Schamel began his market research career with Cooper Research while participating in the Professional Practice Program at the University of Cincinnati in Cincinnati, Ohio. Upon graduating with his BS in Marketing and Management, Mr. Schamel led a team of data analysts as Group Manager at Matrixx Marketing Research (now Convergys).

Mr. Schamel’s broad in-depth experiences in the various phases of marketing research enable him to bring a unique perspective to directing operations that creates effective and efficient environments in supporting a wide range of client activities.

Julian Brown, CTO

Mr. Brown brings over 20 years of software engineering and market research experience to Ocucom. As one of the Founders of Ocucom and in his position as Chief Technology Officer, Mr. Brown is Ocucom's chief visionary responsible for strategic planning and development of Ocucom's products and services.

His primary day to day roles include management of software development, oversight of survey production, and lead architect for custom software development projects. As the principal architect of Ocucom’s core products and services, Mr. Brown adapts emerging technologies for use in market research. He is responsible for maintaining Ocucom's "continuous development" philosophy.

Before becoming one of the Founders of Ocucom, Mr. Brown was Vice President, Software Engineering at Opinion One. In this capacity he was responsible for the design and development of Opinion One's core technology and licensing products.

Prior to Opinion One, Mr. Brown worked for Americom Research. Starting as a Software Engineer, he was promoted to Director, Software Development. While at Americom Research, Mr. Brown pioneered the design and creation of one of the market research industry's first fully interactive computer aided interviewing suites.

Mr. Brown received his Bachelor of Science in Computer Science from Middle Tennessee State University.

Gregory W. Tunstill, CIO

Mr. Tunstill, a founder of Ocucom, is the Chief Information Officer responsible for Ocucom's technical infrastructure and maintenance. He also leads the design and development of Ocucom's communications tools, a critical component of Ocucom's licensable software solution.

Prior to joining Ocucom, Mr. Tunstill was Director of Network Operations of Opinion One since its inception in 1992. He designed and developed the communications systems that were the core of Opinion One’s data collection networks and was responsible for continuing development and implementation of information technologies. Prior to his position at Opinion One, he designed inventory control and expert systems for BellSouth field offices and worked as a consultant and independent contractor. In 1991 he joined Americom Research as a systems engineer where he advanced to Director of Network Operations and met members of the team that formed Opinion One.

He is a graduate of Middle Tennessee State University where he obtained a Bachelor of Science in Computer Science.

Michael Alf, Vice President, Software Development

Mr. Alf is one of the founders of Ocucom and has over 18 years of software engineering experience in the Market Research industry. As a Lead Software Engineer with Ocucom, he brings a unique blend of a technological background along with hands on market research experience. Mr. Alf specializes in providing custom software solutions utilizing Ocucom's dynamic software platform to address unique client needs in an efficient and cost effective manner.

Prior to starting with Ocucom, Mr. Alf was a senior software engineer at Opinion One in Cincinnati. He was one of the principal architects of the OASIS 2 Survey Software Package while at Opinion One. He played a key role in developing a licensable solution to bring to the market place as well as handling the logistics of on-site training and support of end client users.

Mr. Alf obtained his B.S. in Computer Science from the University of Cincinnati.

Peter Moomaw, Vice President, Research & Development

As a founder of Ocucom, Dr. Moomaw is the primary developer of Ocucom’s study engine. He also designed Ocucom’s crosstab system. As a chief visionary on the Research and Development team, Dr. Moomaw works to generate innovative ideas for the continued development of the study engine.

Dr. Moomaw brings 17 years experience in software development in the market research industry. Prior to starting Ocucom, Dr. Moomaw worked at Opinion One where he was integral in the development of the editing software for the OASIS 2 system.

Dr. Moomaw has a BA in Mathematics, a BS in Physics, and a PhD in Physics, all from the University Cincinnati.